Q&A for Digital Marketing Course || Digital
Marketing Course || Google Digital Unlocked Digital Marketing
What’s the biggest challenge for most businesses when going
online?
● Planning a
budget
● Developing a
plan
● Optimizing a
website
● Defining a
customer base
Answer
● Developing a
plan
Web analytics can tell you many things about your online
performance, but what can analytics tools not tell you?
● What your
customers are doing on your website
● Where your
customers have come from before visiting your website
● Where your
customers go after leaving your website
● What your
customers are looking for on your website
Answer
● Where your
customers go after leaving your website
Website hosting servers have their own unique IP address,
what does this address consist of?
● Numbers and
letters
● Numbers
● Letters
● Letters and
symbols
Answer
● Numbers
When defining a strategy for your business, how can
competitor analysis help you establish a USP (or Unique Selling Point)?
● It can enable
you to offer discounts that compete directly with your competitors’ pricing
● It can identify
how your offering is different in comparison to your competitors
● It can give you
deeper insight into the market and their approach
● It can reveal
which additional regions you could be operating in so that you can grow your
business
Answer
● It can identify
how your offering is different in comparison to your competitors
You notice that when people see images of your products
online, you have an increase in conversions or sales. Which customer touchpoint
could you use to take advantage of this insight?
● Shopping bags
● Blog content
● YouTube
● Social media
Answer
● Social media
How can businesses benefit from using analytics on their
website?
● It will show
you where your audience comes from
● It will list
which pages your audience does not like
● It will show
where your customers go after they’ve left your site
● It will show
you why your audience visit your site
Answer
● It will show
you where your audience comes from
Websites are hosted on a server and each of these servers
has its own unique IP address. What does the ‘IP’ stand for?
● Internet
Position
● Internet Placement
● Internet
Privatization
● Internet
Protocol
Answer
● Internet Protocol
When designing content as part of your content marketing
strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’
framework?
● The
consideration phase, when customers start to research potential products to buy
● The finance
stage, when customers think about their budgets
● The action
stage, the moment when customers commit and purchase your product
● The sharing
stage, when customers share images and feedback on your products
Answer
● The
consideration phase, when customers start to research potential products to buy
Which are the first steps you should consider when
constructing an online business strategy?
● Understand the
target audience
● Change your
mission statement to match the goals
● Create goals
and identify a USP
● Define and
segment your audiences
Answer
● Create goals
and identify a USP
Where does the domain name of a website primarily sit?
● In the URL
● In the coding
of your header image
● In your
navigation menu
● In your logo’s
hyperlink
Answer
● In the URL
When planning your website, what is one of the key things
you should consider?
● The order your
products will appear on the site
● What you want
your customers to do on the site
● How customers
will interact with the site
● What your
customers want to see on the site
Answer
● What you want
your customers to do on the site
When considering whether to have a web presence for your
business, which of the following is not a major factor?
● Technology
● Cost
● Scope
● How long you’ve
been in business
Answer
● How long you’ve
been in business
When you’re building a business website, what purpose does a
server have?
● It manages your
website
● It hosts your
website
● It promotes
your website
● It secures your
website
Answer
● It hosts your
website
When looking to advertise a new business online, what is one
of the major benefits of display ads?
● They are seen
by everyone
● They have
higher click-through rate
● They can come
in many different formats
● They don’t cost
too much to set up
Answer
● They can come
in many different formats
Imagine a customer has downloaded an app made by their local
hardware store. How could that business connect with their audience through the
app?
● Call the
customer when there is an offer they’d enjoy
● See where their
customers are and monitor their shopping behaviors
● Send them
offers when they enter a certain geographical area
● Add items to
their in-app basket that you think they’d like
Answer
● Send them
offers when they enter a certain geographical area
What is the term we use to describe how search engines
categories each piece of content?
● Listing
● Crawling
● Indexing
● Ranking
Answer
● Indexing
When using a search engine, what is the name of a word or
phrase somebody types to find something online?
● Search phrase
● Search term
● Search query
● Search word
Answer
● Search query
When looking to optimize the performance of a website to
improve its search engine ranking, using ‘long tail keyword terms’ in your SEO
plan often allows you to…
● Outrank lots of
larger, more established companies
● Find more
opportunities
● See more
traffic than short tail keywords
● Perform better
on social media
Answer
● Find more
opportunities
Gaining backlinks to your website is a great way to improve
the SEO performance. What best practice will encourage people to link back to
your site?
● Pay people to
link back to your site
● Write some
great content they will find useful
● Ensure your
staff link back to your site
● Link to them
first, regardless of whether they have anything interesting on their site
Answer
● Write some
great content they will find useful
There are many ways you can improve the performance of a
website from an SEO perspective. When it comes to link building which of the
following statements is accurate?
● The quantity of
links is important, not the quality
● The quality of
links is important, not the quantity
● Links hidden
within code on sites improves your SEO performance
● Links hidden
within images on sites improves your SEO performance
Answer
● The quality of
links is important, not the quantity
Which of the following will be achieved by including an
offer in a Search Engine Marketing (SEM) ad?
● It will help
the ad stand out and encourage people to click it
● It will
guarantee the ad appears at the top of the search results
● It will
increase the amount of users across your entire website
● It can increase
the quality score of your ad
Answer
● It will help
the ad stand out and encourage people to click it
Fill the blank: When managing SEM campaigns, the best way to
optimize your quality score is to improve the _ of your keywords, adverts, and
landing pages.
● Relevance
● Conversion
● Clicks
● Importance
Answer
● Relevance
When fine-tuning paid search ads, you change a broad-match
keyword to a phrase-match keyword using which symbol?
● Quotation marks
● Apostrophes
● Italics
● Square brackets
Answer
● Quotation marks
When running a search engine marketing campaign, what goal
do you expect to achieve by having conversion tracking on your site?
● To see personal
data about the person who bought from you
● To understand
what is working and what is not
● To increase
your budget to get more traffic
● To advertise
internationally more easily
Answer
● To understand
what is working and what is not
Search engines see the content on a website as written code,
how can you help search engines identify the images on your website?
● Place them well
within your text
● Make them
eye-catching
● Put branding on
them
● Give them
descriptive names
Answer
● Give them
descriptive names
When looking to increase the presence of a website, putting
together your search engine optimization plan will help you plan your steps.
Which activity would be first on the list?
● Choosing what
images to put on your website
● Reserving all
the social profiles that you will be using for the business
● Finding people
who will link back to your website
● Keyword
Research
Answer
● Keyword
Research
When optimizing a website for search, what impact do meta
and title tags have on the search engine?
● They are hidden
messages that have no bearing on search engines
● They are the
on-page content that appears on your homepage, telling search engines what you
do
● They are
automatically generated and help websites rank within search engines
● They are
embedded messages that help the search engine determine what’s on the page
Answer
● They are
embedded messages that help the search engine determine what’s on the page
When advertising on search engines, if you bid the same as
your competitor, having a higher quality score will mean you appear where in
comparison?
● Alongside them
● Below them
● On the next
page after them
● Above them
Answer
● Above them
When advertising using Search Engine Marketing (SEM), you
only pay…
● When your ad
appears within the search results
● When a
conversion happens on your website
● When your ad is
clicked by someone
● When someone
stays on your website for more than 2 minutes
Answer
● When your ad is
clicked by someone
What can you achieve if you divide your search engine
marketing account into relevant campaigns and ad groups?
● Drive more
traffic to your website
● Target more
people in different areas of the world
● Ensure people
see relevant ads that relate to their search query
● Stop using
negative keywords
Answer
● Ensure people
see relevant ads that relate to their search query
What is the most important thing to consider when optimizing
a search engine marketing campaign?
● Increasing the
bid for the keywords you are targeting
● Increasing the
relevance of the keywords, ads, and landing page
● Adding lots of
keywords to the campaign to get more traffic
● Continually
changing the ad copy
Answer
● Increasing the
relevance of the keywords, ads, and landing page
What’s the first step in the search engine optimization
process for your website?
● Off-site
optimization
● Keyword
research
● Writing fresh
content
● Setting an ad
budget
Answer
● Keyword
research
When ranking websites on search engine results pages, which
element of a website do search engines value the most?
● How long the
content on the page is
● If you mention
keywords over 50 times in a short piece of content
● Unique,
engaging, relevant content
● Where you are
in the world when adding content to your site
Answer
● Unique,
engaging, relevant content
A lot of factors can affect how well a website will rank on
search engines. What role does metadata have in this process?
● Helps your
website stand out from the competition
● Allows you to
input lots of keywords so that you appear for all of them
● Provides search
engines with more consistent and clear information about what’s on the website
● Allows you to
place sales promotion offers within the search results
Answer
● Provides search
engines with more consistent and clear information about what’s on the website
Which of the following is a benefit of Search Engine
Marketing (SEM)?
● Reach out to
potential customers actively looking for your product or service
● Create
different types of ad formats to show to potential customers
● Target people
based on their interests and habits
● SEM is a lot
cheaper than any other advertising medium
Answer
● Reach out to
potential customers actively looking for your product or service
If you want to track a completed order in your website, what
would be a proper place to add the conversion tracking code?
● Website’s
homepage
● Order
confirmation page
● Order form page
● Contact us page
Answer
● Order
confirmation page
Fill the blank: When optimizing SEM campaigns, negative
keywords __ your ads from appearing when people search for things that aren’t
relevant to your business.
● Prevent
● Secure
● Increase the
chance of
● Decrease the
chance of
Answer
● Prevent
Fill the blank: ‘Search engines __ the internet to discover
content.’
● Index
● Crawl
● Investigate
● Rank
Answer
● Crawl
What are three key considerations when evaluating keywords
for search engine optimisation?
● Competition,
cohesiveness, relevance
● Frequency,
competition, relevance
● Relevance,
cohesiveness, execution
● Frequency,
execution, relevance
Answer
● Frequency,
competition, relevance
We use them every day, but what is the overall purpose of a
search engine?
● To position
websites based on how popular they are
● To display
websites in a random order to increase site traffic
● To ensure every
business gets an equal number of site visits
● To help the
user find the most relevant answer to their query
Answer
● To help the
user find the most relevant answer to their query
Which search query would trigger an ad based on this
keyword: [London portrait photographer]?
● Portrait
photographer London
● London
photographer
● London portrait
photographer
● Photographers
in London
Answer
● London portrait
photographer
Google Search Console “Crawl” reports let you monitor…?
● If potential
customers can access your web pages
● If Google can
view your web pages
● How people
interacts with your website
● What
information Google records about your site
Answer
● If Google can
view your web pages
To improve your website’s SEO performance, when should you
consider updating your SEO plan?
● When you write
a new blog post
● When you have a
sale or promotion
● When you add a
new service or product
● When you employ
new staff
Answer
● When you add a
new service or product
When trying to promote your business locally, what three key
bits of information should be present in your directory listing?
● Business name,
address, phone number
● Personal name,
business name, postcode
● Name, PO box,
freephone number
● Business name,
CEO, company registration number
Answer
● Business name,
address, phone number
Fill the blank: When it comes to promoting a business
locally, search engines can _ your business in the search results page if the
user is near your location.
● Prioritize
● Highlight
● Hide
● Promote
Answer
● Prioritize
Using social media for business purposes can be very
different to running personal profiles. If you’re looking to attract people to
your social network, what tone of voice should you consider?
● Stern &
Serious
● Serious &
Honest
● Fun &
Inviting
● Engaging &
Inviting
Answer
● Engaging &
Inviting
When it comes to knowing which social media platforms to
focus your efforts on, how can you work out which one will work best for you?
● Compare
follower numbers across platforms
● Use online
analytics tools to measure engagement
● See what
competitor businesses are using
● Ask friends and
family which platforms they use
Answer
● Use online
analytics tools to measure engagement
Mobile apps are a great tool to engage with customers on the
go. What is one of the major benefits of a mobile app over a website?
● Apps allow you
to send push notifications
● Apps are easy
to access on the app store
● Apps generally
work on more mobile devices
● Apps allow you
to collate more data on your customers
Answer
● Apps allow you
to send push notifications
When looking to create video content for your marketing
strategy, what three best practices should you look to include?
● Short,
technical, include a call to action
● Relevant,
short, entertaining
● Short,
entertaining, include a call to action
● Short,
relevant, include a call to action
Answer
● Short,
relevant, include a call to action
Fill in the blank: When search engines use factors like
geolocation, IP address and location based search terms to produce
geographically tailored results, this is called __.
● Local Search
● Geo Search
● Mobile Search
● Organic Search
Answer
● Local Search
Why is it important to reach customers on their mobiles when
advertising locally?
● People use
their phones while they are on the go
● Ads are smaller
in mobile devices and therefore cheaper
● People prefer
to receive adverts on their mobile
● Everyone has a
mobile phone
Answer
● People use
their phones while they are on the go
When looking to promote a business on social media, what is
a good way to grow your social media following or engagement quickly?
● Paid
advertising
● Pay for
followers
● Follow all of
your competitors’ followers
● Overuse
hashtags
Answer
● Paid
advertising
When building a website for a business, what type of design
should it have in order to be “mobile-friendly”?
● A scaled design
● A visual design
● A responsive
design
● An integrated
design
Answer
● A responsive
design
When designing mobile advertising campaigns, what is a best
practice to identify which keywords to target?
● Ask your
audience what they search for when looking for similar products
● Use the Google
Keyword research tool or Bing Keyword research tool
● Use a tool to
harvest the keywords your competitors are using
● Use all the
usual keywords from your website in your advertising account
Answer
● Use the Google
Keyword research tool or Bing Keyword research tool
“Because online attention spans are shorter, a great hook or
opening sentence is important to draw people in.” What is this a best practice
example of?
● Writing
engaging online copy
● Keeping the
target audience in mind
● Understanding
the user journey
● Being
consistent in your approach to copy
Answer
● Writing
engaging online copy
Why is social media a great tool for your business to build
trust and engagement with your audience?
● You can share
offers and discounts exclusively to your following
● You can share
blogs from other businesses to cover more than what you do
● You can share
honest reviews about your product or service
● You can connect
with customers at any time of the day
Answer
● You can share
honest reviews about your product or service
What type of tool can be used to monitor and evaluate your
social media audience’s actions on your website?
● Content
scheduling tools
● Audience
profiling tools
● Social media
analytic tools
● Website
analytic tools
Answer
● Website
analytic tools
Which of the following is a core benefit that content
marketing can bring to a business’s online presence?
● It can improve
sales by directing more traffic to your website
● It can enable a
business to create a bank of content, which can be reused to create ads
● It helps a
company identify its biggest competitors
● It provides you
with another channel to push sales and promotional messages to customers on a
regular basis
Answer
● It can improve
sales by directing more traffic to your website
When looking to get noticed locally online, what information
should you ensure is on your website as a minimum?
● Your social
media links
● An interactive
map
● Your physical
location details
● Business
registration number
Answer
● Your physical
location details
When looking to promote your products and services locally,
what are the benefits of using search engine ads?
● Everyone uses
search engines
● You can target
ads to a specific geographic area
● You can target
ads to specific genders
● Search ads are
cheaper than display adverts
Answer
● You can target
ads to a specific geographic area
When it comes to mobile, how would you define usability?
● The visitor’s
time navigating your site
● The visitor’s
experience on your site
● The visitor’s
general time on your site
● The visitor’s
purpose when on your site
Answer
● The visitor’s
experience on your site
Which of the following actions would be most effective for a
business to take in order to help them progress towards achieving their content
marketing goals?
● Personalizing
content to make each customer feel important, taking into account available
data about each individual customer.
● Reducing the
number of channels used for content marketing to only those channels with the
highest referral numbers, thus saving money
● Identifying
audiences who view their content, and ensuring those specific audiences get
targeted in the future, with the aim of increasing sales
● Refining their
content marketing strategy as they go, taking into account available data and
metrics
Answer
● Refining their
content marketing strategy as they go, taking into account available data and
metrics
With more and more users using mobile to look at websites,
it is key that you optimize your site so users can find it when searching
online. Which two elements should you look to optimize for improved SEO
performance?
● Site speed and
usability
● Keywords and
metadata
● Image size and
navigation
● Site speed and
visual appearance
Answer
● Site speed and
usability
Mobile advertising is a great tool for marketers, but all
that good work could be undone if your website isn’t what?
● Optimized for
different devices
● Visually
engaging
● Full of
relevant information
● Text-heavy
Answer
● Optimized for
different devices
Which of the following tools could be used to gain an
insight into the phrases and questions people search for about a given subject
online?
● Answer The
Public
● Google Ads
Editor
● Facebook
business manager
● EM Rush
Answer
● Answer The
Public
Digital marketing isn’t just about selling your products
internationally. It can be used to great effect for local businesses. What do
we mean by ‘local businesses’?
● A business that
operates from a specific geographic location
● A business that
is within a 5km radius from the customer
● A business that
has existed within a community for more than 5 years
● A business that
only provides a service-based product
Answer
● A business that
operates from a specific geographic location
Which of the following would be described as a good business
goal to set for your social media campaigns?
● Increase staff
morale
● Increase
audience engagement
● Increase
customer satisfaction
● Increase
overall profit
Answer
● Increase
audience engagement
When looking to advertise your business to mobile users,
social media advertising can be really effective because…
● it allows you
to target people who have ad blockers enabled
● it can be seen
by people who aren’t logged into their accounts
● it allows you
to target people based on their likes and interests
● it doesn’t cost
too much to spread your ads far
Answer
● it allows you
to target people based on their likes and interests
There are lots of social media platforms out there, but what
is a benefit of using smaller, more niche social media platforms for your
business?
● People on niche
platforms are more likely to engage with you
● Your content
will be put in front of specific audiences
● Your content
will be seen by a mix of different people, gaining more views and likes
● It enhances
your brand to be seen on more specific social media platforms
Answer
● Your content
will be put in front of specific audiences
What are the benefits of using social media when looking to
advertise your business locally?
● People trust
local businesses on social media
● You can target
ads to a specific local audience
● You can make
video ads promoting the area
● People use
social media more than they use search engines
Answer
● You can target
ads to a specific local audience
Local directories are a great tool for getting noticed
locally online. What would be the first step in using a directory?
● Research competitors
● Create a
listing
● Create an ad
● Post a link
Answer
● Create a
listing
Building a plan will help you to focus your efforts when
using social media. What should you consider when making your social media
plan?
● Your audience’s
data
● Your audience’s
interests
● Your audience’s
available income
● Your audience’s
offline behavior
Answer
● Your audience’s
interests
When looking at your email marketing metrics, Click Through
Rate (or CTR) highlights which of the following insights?
● % of people
that made a purchase after receiving the email
● % of people
that opened the email out of the total recipients
● % of people who
clicked on a link in the email out of the total recipients
● % of people who
were sent the email against the total number of conversions made
Answer
● % of people who
clicked on a link in the email out of the total recipients
When advertisers run online ads that typically include an
image for people to click on, it’s called…
● Search Engine
Optimization
● Banner
advertising
● Display advertising
● Webpage
advertising
Answer
● Display
advertising
Which form of targeting would you use to display ads to
people who have previously visited your website?
● Search
advertising
● Reacquiring
● Readvertising
● Retargeting
Answer
● Retargeting
Which of the following is the most accurate analogy for a
display advertising network?
● A targeting
option for publishers
● A marketplace
between online publishers and advertisers
● A payments
system for online ad campaigns
● A targeting
option for advertisers
Answer
● A marketplace
between online publishers and advertisers
When creating video marketing content on a budget, what is
the first thing you should consider doing?
● Shooting as
much as you can and culling it later
● Finding editing
software
● Finding
equipment to use
● Planning your
content
Answer
● Planning your
content
Which of the following is a key strategy for distributing
your video content?
● Share videos
across all of your digital marketing tools
● Pick one
primary place to share your video content
● Trust
word-of-mouth to drive traffic to your videos
● Send out a
postcard to relevant mailing lists
Answer
● Share videos
across all of your digital marketing tools
What is one of the benefits of using templates for your
email marketing campaigns?
● You can reuse
the same template
● They are always
free
● You can
duplicate the design of your website
● Templates work
better on mobile
Answer
● You can reuse
the same template
Which of the following is a benefit of search advertising
over display advertising?
● Search ads are
more likely to be clicked on
● Search
advertising is cheaper than display advertising
● Search
advertising allows ads to be created in multiple formats
● Search
advertising is shown to customers who are searching for your specific terms
Answer
● Search
advertising is shown to customers who are searching for your specific terms
Why is it important that you set goals when planning your
display ad campaigns?
● To help
determine the best way to collate customer data
● To help
determine the performance and allow for optimization
● To help
determine where your budget will be spent
● To help
determine the performance of your competition
Answer
● To help determine
the performance and allow for optimization
If the analytics for your video campaign shows people are
only watching the first few seconds of your video, what can you do to try and
amend this?
● Change the
colors to be more eye-catching
● Change how much
your branding is shown in the video
● Update the
description to tell people more about the video
● Delete the
video and try again with edited content
Answer
● Update the
description to tell people more about the video
When it comes to email marketing, what do we mean by the
term A/B testing?
● A/B testing
means you can split your contacts alphabetically
● A/B testing
means you send the same email twice to the same people
● A/B testing
means splitting your audience and sending each of them a different variation of
your email
● A/B testing
means it is spell-checked and proofed, prior to hitting send
Answer
● A/B testing
means splitting your audience and sending each of them a different variation of
your email
Which of the following is a benefit of display advertising
over search advertising?
● Display
advertising is cheaper than search advertising
● Appearing on
relevant websites offering advertising space
● Ads can appear
at the top of search engine results pages
● Display ads are
more likely to be clicked on
Answer
● Appearing on
relevant websites offering advertising space
What can you do to help your videos appear in search
results?
● Make the
content really interesting
● Give detailed
descriptions of its content
● Clearly brand
your videos
● Include calls
to action within the videos
Answer
● Give detailed
descriptions of its content
When planning your display advertising, what does the word
‘placement’ mean?
● The exact
location of your ad on a particular page of a website
● The size and
position of your ad
● The exact
location of your ad on search engine results pages
● The position of
text within your ad
Answer
● The exact
location of your ad on a particular page of a website
When discussing display advertising, what is an ad network?
● A way to get
free traffic to your site
● A directory of
lots of websites that sell the same products as you do
● An online store
of images you can use within your content
● A platform
allowing the advertiser to advertise on websites within the network
Answer
● A platform
allowing the advertiser to advertise on websites within the network
When using display advertising, what could you include in an
ad to achieve the goal of driving more sales?
● Promotions and
special offers
● Personalized
messages
● Location-specific
information
● Product shots
and detailed information
Answer
● Promotions and
special offers
Retargeting allows you to…
● Target users,
based on the specific actions they take on your site
● Target people,
based on their likes and interests
● Appear higher
within the search results
● Target people
before they come to your website
Answer
● Target users,
based on the specific actions they take on your site
Which of the following factors can impact the open rate of
your email campaigns?
● The amount of
links contained in the email
● The number of
images in your email
● The opportunity
for customers to opt-out
● The subject
line of the email
Answer
● The subject
line of the email
How can you attract social media users to share your video
content online?
● Tag them in
posts
● Use hashtags
● Make them funny
● Use subtitles
Answer
● Tag them in
posts
How can your business benefit from video without making one
yourself?
● Advertising on
other people’s videos
● Commenting on
other people’s videos
● Sharing other
people’s videos
● Interacting
with other people’s videos
Answer
● Advertising on
other people’s videos
When using analytics programmes on your website, which of these
do not fall under the category of a dimension?
● The device
users access the site with
● The time a user
spends on the site
● The browser a
user uses to visit the site
● The
geographical location of the user
Answer
● The time a user
spends on the site
In the world of analytics, tracking the type of device the
user accessed your site by is considered which type of data?
● Conversion
● Dimension
● Access
● Metric
Answer
● Dimension
Fill the blank: When you link Google Ads with Google
Analytics you are able to understand which __ are driving performance.
● Organic
keywords
● Social media
ads
● Paid keywords
● Directories
Answer
● Paid keywords
What do website analytics allow you to do?
● Set up
advertising accounts to drive continuous improvement
● Understand user
behavior and improve the effectiveness of your digital marketing efforts
● Interact with
customers on your website to increase conversion
● Predict your
user’s next move based on previous data
Answer
● Understand user
behavior and improve the effectiveness of your digital marketing efforts
Why should you avoid focusing on collecting as much data as
possible?
● Vast quantities
of data will take a long time to process
● Large amounts
of data are harder to store online
● The right
information, at the right time, is more valuable
● Spreadsheets
have a limit on the amount of information they can store
Answer
● The right
information, at the right time, is more valuable
How is a spreadsheet defined?
● An interactive
computer application for the organization, analysis, and storage of data
● A static
collection of related data tables that can be queried to locate specific fields
● A tool for
storing large amounts of numerical data, but not text-based data
● A digital
balance sheet to keep track of financial transactions
Answer
● An interactive
computer application for the organization, analysis, and storage of data
When using analytics on your website, what do we mean by the
term ‘conversion’?
● The act of a
user coming from a certain geographical location
● The act of a
user spending a certain amount of time on the site
● The act of a
user meeting a specific metric
● The act of a
user completing a goal
Answer
● The act of a
user completing a goal
When it comes to web analytics, what insights can you gather
using analytics tools?
● What websites
users visit after leaving your website
● How you
currently rank in search engines
● How people
interact with your website
● How people
interact with your competitors’ websites
Answer
● How people
interact with your website
When using web-based analytics tools, by segmenting the data
you will be able to achieve which of the following?
● Bid higher
within your SEM advertising account
● Find insights
that can help you identify where to make improvements
● Build better
social media profiles
● Run advertising
in other countries around the world
Answer
● Find insights
that can help you identify where to make improvements
When creating a presentation based on lots of data, what
principle should you bear in mind?
● Show all the
information available, to give your audience as much context as possible
● Tailor your
approach to your audience in order to tell a better story
● Stick to visual
graphics only, as everyone will prefer this presentation format over tables and
text
● Present all
information in the same way because everyone interprets things similarly
Answer
● Tailor your
approach to your audience in order to tell a better story
How do you handle data in analytics to gain greater insights
into our audience’s behavior?
● Partition
● Sample
● Segment
● Extract
Answer
● Segment
What is the benefit of using digital data?
● It can help you
make informed decisions and improve online performance
● Digital data is
always 100% accurate
● Digital data
allows you to save money on offline analytics
● Using digital
data allows you to automatically reach more customers
Answer
● It can help you
make informed decisions and improve online performance
When using analytics programmes on your website, which of
these do not fall under the category of a metric?
● Browser users
use to access your site
● Unique visitors
to your site
● Time users
spend on your site
● Number of pages
viewed per visit
Answer
● Browser users
use to access your site
In the world of analytics, the time the user spent on your
site is considered which type of data?
● Conversion
● Clocking
● Metric
● Dimension
Answer
● Metric
Which of these is not a benefit for businesses using fully
integrated e-commerce platforms?
● Stock control
● Integrated
invoicing
● The ability to
track shipping
● Automated
complaints process system
Answer
● Automated
complaints process system
When building your online product store, to make it as
effective as possible you should look to optimize the performance by using
images in what kind of way?
● Use images
direct from the internet to ensure accurate file size
● Use images
direct from the original manufacturer
● Ensure images
are of a high quality
● Use detailed
descriptions instead of images to help search engines
Answer
● Ensure images
are of a high quality
Fill in the blank: When you are considering the layout of
the product pages, it is important to put them in __ order?
● price
● hierarchical
● a constantly
changing
● alphabetical
Answer
● hierarchical
Analytics can help optimize your website for which of the
following?
● For different
devices, navigation & search
● For different
devices & social media profiles
● For email
templates & social media profiles
● For navigation,
search & video campaigns
Answer
● For different
devices, navigation & search
If a user abandons their shopping cart without making a
purchase, one way to bring them back to complete the purchase is?
● SEM advertising
● Social
advertising
● Retargeting
● Email campaigns
Answer
● Retargeting
When trying to increase the product sales on your website,
one way to achieve this is to __?
● send multiple
follow up emails once a purchase has been made
● show them
remarketing ads with a variety of products
● provide the
customer with relevant suggested purchases
● include a pop
up on your website that they have to action before continuing
Answer
● provide the
customer with relevant suggested purchases
When looking to introduce e-commerce functions to your
website, which of the following would be the best first step?
● Build an online
store with an integrated payment system
● Set up a
web-based money transfer software like PayPal
● Invest in a new
website platform
● Use other
platforms such as eBay or Etsy
Answer
● Set up a
web-based money transfer software like PayPal
If you are looking to expand your company’s presence online
internationally, which of the following should you consider with regards to
your online content?
● Translated by
an automated tool only
● Translated but
also locally adapted for the audience
● Translated into
the native language
● Left the same,
and not translated
Answer
● Translated but
also locally adapted for the audience
Fill the blanks: When advertising internationally, you
should make your business _ to the new market, consider the and any possible
implications.
● accessible |
supply chain | legal
● affordable |
supply chain | language
● exciting |
customer needs | currency
● affordable |
customer needs | legal
Answer
● accessible |
supply chain | legal
Fill in the blank: When considering expanding a business
internationally, the best place to start is to _?
● use online
tools to help you understand where there’s a strong demand for your products
● move the whole
business to that country
● replicate your
current business in as many countries as possible
● buy new domains
for the country
Answer
● use online tools
to help you understand where there’s a strong demand for your products
When looking to expand your business internationally on
social media, what should you do first?
● Treat all
social media channels the same
● Use popular
phrases and memes for that area
● Analyses
platforms popular in that area
● Not advertise
at all, as other countries don’t like social advertising
Answer
● Analyses
platforms popular in that area
Fill the Blank: In The World Of Display Advertising,
Remarketing Is A Way To _.
● pay less per
click than standard SEM ads
● show ads to
people before they visit your website
● show ads to
people after they visit your website
● display a pop
up on your website when people visit it
Answer
● show ads to people after they visit your website
How would you classify the content distribution channel that
uses influencer and outreach marketing to increase a brand’s reach?
● Paid
● Owned
● Earned
● Published
Answer
● Published
